Jeffrey Veen

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I've been involved in the Web standards community almost as long as I've been working on the Web, and I've long felt that designing to W3C recommendations is the right thing to do. It's easy to evangelize standards like XHTML and CSS, but when it came time to put my money where my mouth is for the redesign of my company's Web site, adaptivepath.com, my partners and I had a very frank discussion about whether the effort - and it would be a lot of effort - was really going to be worth it. We had to ask ourselves, how important is standardization to an individual business like ours? Do Web standards give organizations a return on investment? Does the transition to XHTML and CSS make financial sense? The answer to those questions is yes. Web standards help you: Speed development Simplify maintenance and increase opportunity Open up site accessibility Reduce bandwidth co... (more)